Core Viewpoint - Aeon Supermarket is closing its last store in Beijing, the Fengtai store, on May 16, 2025, due to "business adjustments" as part of a broader strategic shift by the parent company, despite the company stating that Beijing remains an important market [1][3][4]. Group 1: Store Closures and Business Strategy - The Fengtai store is the last Aeon Supermarket in Beijing, with previous locations in Chaoyang and Changping having closed in October 2022 and May 2023 respectively [5]. - Aeon has been closing stores in various cities, including Guangzhou, Wuhan, and Shenzhen, with the Shenzhen store closing after 13 years, leaving only two remaining in the city [8][9]. - The company is shifting focus from underperforming stores to opening new ones in advantageous areas, such as three new stores in Guangdong [9]. Group 2: Financial Performance - Aeon reported a revenue of HKD 80.95 billion for 2024, down from HKD 86.93 billion in 2023, with a net loss of approximately HKD 3.41 billion [8]. - From 2017 to mid-2024, Aeon incurred losses exceeding HKD 7.37 billion in its mainland China operations [8]. Group 3: Market Dynamics and Competition - The competitive landscape for retail has intensified, with local supermarkets like Wumart and Yonghui gaining ground, making it difficult for foreign brands like Aeon to maintain their market share [10]. - Aeon’s initial success in China was attributed to its product offerings, particularly in fresh food, but these advantages have diminished over time [10]. - The rise of e-commerce has further pressured traditional retail, as consumers find it easier to purchase imported goods online, leading to higher operational costs for physical stores [10].
关闭北京最后一家店、连年亏损 永旺超市讲不出新故事