UNILUMIN(SZ:300232) Shang Hai Zheng Quan Bao·2025-04-21 21:14Core Viewpoint - The company has demonstrated strong resilience and growth in a challenging market environment, achieving steady revenue growth and significant international business expansion in 2024 [25][26]. Company Overview - The company specializes in LED display and lighting products, providing high-quality solutions for various applications, including professional displays, commercial displays, and smart lighting [3][5]. - The company has established a multi-brand strategy, with brands like "Unilumin," "ROE," and "LAMPRO" catering to different market segments, enhancing its competitive edge [5][6]. Financial Performance - In 2024, the company achieved operating revenue of 7.774 billion yuan, a year-on-year increase of 4.90%, driven by overseas business growth and advancements in Mini/Micro LED markets [26]. - The overseas revenue reached 4.777 billion yuan, accounting for 61.45% of total revenue, reflecting an 18.33% increase year-on-year [26]. - The gross profit margin improved to 29.11%, up 1.09 percentage points from the previous year, attributed to a higher proportion of overseas business and value-added solutions [26]. Business Strategy - The company is focused on AI-driven comprehensive solutions, enhancing product value and expanding market opportunities through the integration of AI technology in both B2B and B2C products [28][30]. - The company has implemented a digital transformation strategy to optimize cost management and improve operational efficiency, resulting in a decrease in the expense ratio to 22.16% [28][32]. Innovation and Technology - The company has introduced the "UniAIoT" platform, integrating AI and IoT technologies to enhance user interaction and operational efficiency across various applications [17][18]. - The launch of the "Brahmaputra AI Picture Engine" significantly improves display quality, positioning the company as a leader in the LED display industry [12][13]. Market Expansion - The company has made significant strides in international market expansion, establishing a robust marketing network across over 160 countries and enhancing brand recognition [6][31]. - The company is actively responding to the "Belt and Road" initiative, leveraging opportunities in emerging markets to further its international business growth [32].