Core Viewpoint - The company is focused on the development and sales of pet food, emphasizing innovation and brand strength to capture market share in both domestic and international markets [5][6][11]. Company Overview - The company operates in the "C13 Agricultural and Sideline Food Processing" industry, specifically in "C1321 Pet Feed Processing" [3]. - The main business includes the research, production, and sales of pet food, with a focus on dog and cat food products [3]. Domestic Market - The company's flagship brand, Maifudi, has maintained the top position in Tmall's comprehensive ranking for five consecutive years, achieving a brand index of 92.53 [5]. - The high-end sub-brand, Bafute, saw a 150% increase in sales during the 2024 Double Eleven shopping festival, enhancing its market position [5]. - The brand Freigat completed a 2.0 upgrade and launched a new cat food series, achieving a 190% sales increase during the same festival [5]. International Market - The company has established good relationships with international firms like Walmart and has been exporting products to North America, Europe, and Japan [6]. - The acquisition of the American pet food brand "Waggin' Train" in 2021 further solidified its international market presence [6]. Business Model - The company employs a research and development model focused on the physiological and nutritional needs of pets, utilizing a digital approach to enhance product development [7]. - The production model is primarily self-manufactured, with a focus on both proprietary and OEM/ODM business lines [8]. - The procurement model involves a centralized purchasing process based on production plans and inventory [9]. - The sales model includes both direct sales through e-commerce platforms and distribution through regional dealers [10]. Long-term Growth Drivers - The pet food industry is experiencing rapid growth due to rising disposable incomes and increasing demand for pet companionship [11]. - The company emphasizes innovation in product development, production processes, and marketing strategies to meet consumer needs [12]. - The company has established a comprehensive sales channel strategy, integrating online and offline operations to enhance market reach [13]. - Brand influence and product quality are prioritized, with the company achieving multiple international certifications to ensure product safety and quality [14][15].
乖宝宠物食品集团股份有限公司2024年年度报告摘要