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[年报]盈利能力创新高!重庆百货自主品牌异军突起 差异化助力打开成长新空间

Core Viewpoint - Chongqing Department Store (600729) demonstrates resilient operational performance and steady development in its 2024 annual report, with a slight decline in revenue but record highs in net profit and gross margin [1] Financial Performance - The company achieved an operating income of 17.139 billion yuan in 2024, showing a slight year-on-year decrease - Net profit attributable to shareholders increased to 1.315 billion yuan, with a gross margin of 26.52%, both setting new records - A cash dividend of 13.6216 yuan per 10 shares (including tax) was proposed, with a payout ratio of 45.64% - Over the past three years, cumulative cash dividends (including buybacks) amounted to approximately 1.3 times the average annual profit during the period, reflecting a robust financial position and stable dividend policy [1] Strategic Initiatives - The company focuses on core business areas, optimizing its business mix and enhancing operational efficiency, which has allowed it to stand out in the competitive retail market - The rise of new retail scenarios such as online shopping, community group buying, and same-city delivery has been met with a customer-centric approach to improve shopping experiences [1] Brand Development - In the department store segment, the company has built its own brands, providing consumers with high-quality, cost-effective, and distinctive product choices, significantly enhancing the shopping experience - The differentiated private label strategy has consolidated supply chain advantages and increased market competitiveness, creating new growth paths amid fierce commercial competition - The supermarket segment has over 500 private label products, with brands like "Zhongbai Youxuan" and "Huishang" seeing sales growth exceeding 50% year-on-year in 2024 [2] Market Positioning - The "Urban Outlet" sample store in the department store segment shows strong trends in customer traffic and sales - The self-owned gold brand "Baoyuantong" has successfully opened stores in major shopping centers, receiving positive market feedback [2] Future Outlook - Recent brokerage reports indicate that the company's private label and membership systems are strengthening barrier effects, particularly as the supermarket business further penetrates communities, which is expected to enhance exposure and customer growth - The stock price closed at 33.25 yuan per share on April 21 [3]