飞书助力珀莱雅 实现全链路数字化

Core Insights - The cosmetics industry is undergoing a comprehensive transformation from production to consumption in the digital economy era [1] - Proya, a leading domestic cosmetics company, appointed Hu Ningbo as its first Chief Digital Officer (CDO) to enhance digital transformation and break down departmental barriers [1] - The establishment of the CDO role aims to create a top-level digital strategy and shift from partial digital upgrades to comprehensive digital planning [1] Group 1 - Proya's digital transformation focuses on building sustainable digital competitiveness by integrating technology, data, and business elements [1] - Hu Ningbo emphasizes that digital transformation is about reconstructing business logic with digital thinking rather than merely stacking technologies [1] - Proya plans to implement a "digital value assessment system" oriented towards ROI to ensure that technology investments translate into quantifiable business growth [1] Group 2 - Proya's product development is crucial for its success, with new products taking a long time from initiation to market launch due to the need for cross-departmental collaboration [2] - The use of Feishu's multi-dimensional tables has optimized collaboration and reduced the R&D cycle, saving 25% of work time for over 40 employees at Proya's Shanghai R&D center [2] - Proya's market research department has improved data collection efficiency by using Feishu's voice function to gather consumer feedback in noisy environments, which is then summarized by AI for analysis [2] Group 3 - With the advent of the CDO era, Feishu is expected to provide greater value as a tool accessible to all employees [3]