解放日报:128岁的凤凰自行车“双轮驱动”逆风突围

Group 1 - Shanghai Phoenix Bicycle is seeking to overcome trade challenges by acquiring the Japanese brand Maruishi and expanding into high-end markets [1] - The company has invested in a factory in Indonesia to mitigate trade risks and enhance local production capabilities [2] - Shanghai Phoenix has shifted focus to domestic sales, achieving significant sales through live streaming, with 715,800 RMB generated in 40 hours [3] Group 2 - The company has expanded its product range to include various types of bicycles and has increased its export reach to over 80 countries [2] - Shanghai Phoenix is strategically positioning itself in the growing domestic cycling market, targeting high-end and electric bicycles [3] - The company plans to enhance its brand presence in professional cycling through sponsorships and events, including the Shanghai Cycling World Championship in 2026 [3][4]