Core Viewpoint - The tightening of regulations in the intelligent driving industry is seen as beneficial for clarifying product definitions and safety levels, leading to more transparent marketing practices [1][2]. Group 1: Regulatory Changes - The Ministry of Industry and Information Technology (MIIT) has emphasized that car manufacturers must avoid exaggerated and false advertising, ensuring clear communication of product capabilities [1][2]. - The MIIT has mandated the standardization of terminology, discouraging the use of terms like "autonomous driving" and "intelligent driving," favoring terms like "L2 assisted driving" instead [1][2]. Group 2: Industry Response - Following the MIIT's directives, companies have rapidly adjusted their marketing materials, with some removing the term "intelligent driving" from presentations before major events like the Shanghai Auto Show [1][2]. - The China Automotive Industry Association and the China Automotive Engineering Society have called for the promotion of safe application of combined driving assistance functions and the elimination of misleading marketing practices [2]. Group 3: Market Outlook - The intelligent driving industry is expected to undergo a淘汰赛 (elimination race) over the next one to two years, with a prediction that only a few key players will remain by 2027 [2]. - The competitive landscape is characterized by strong economies of scale and first-mover advantages, with a forecast that China could produce two to three leading companies in the global market [2]. Group 4: Technological Trends - Leading domestic intelligent driving companies are adopting a soft and hard integration approach, which is viewed as a correct direction for achieving optimal performance and cost efficiency [3]. - The focus on soft and hard integration is expected to enhance user experience and pricing strategies in the intelligent driving sector [3].
消失的“智驾”?Momenta曹旭东:监管收紧让良币驱逐劣币
Di Yi Cai Jing Zi Xun·2025-04-22 02:13