3 6 Ke·2025-04-22 02:34Core Viewpoint - The current state of the automotive market is harsher than expected, with significant challenges facing new energy vehicle manufacturers, particularly the so-called "new forces" in car manufacturing [1][3]. Industry Overview - The Shanghai Auto Show is approaching, and it is expected to drain the remaining energy of participants in the industry [3]. - The article discusses the "demystification moment" for new energy vehicle manufacturers, highlighting the intense competition and the survival of only a few brands in the market [3][5]. Key Players - The main players identified are NIO, Xiaopeng, Li Auto, and Leap Motor, which are considered the initial contenders in the new energy vehicle space [5][7]. - NIO has faced challenges, particularly with the underperformance of its L60 model, leading to a decline in competitiveness [7][8]. - Xiaopeng has shown impressive performance, with its MONA M03 and P7+ models significantly contributing to sales, aiming for a monthly sales target of 40,000 units [10][11]. - Li Auto is noted for its strong self-sustaining capabilities, with the MEGA Home family edition expected to play a crucial role in its strategy [12][16]. - Leap Motor has made a remarkable comeback, setting an ambitious sales target of 500,000 units for the year, supported by new models like the B10 and B01 [18][20]. Market Challenges - The article emphasizes the ongoing difficulties in the automotive market, with experts suggesting that many new energy vehicle manufacturers may not survive without consolidation [22]. - The lack of significant scale effects and the inability to achieve self-sustainability are highlighted as critical issues for the industry [22].