Zhong Guo Jing Ying Bao·2025-04-22 02:52Group 1 - The Ministry of Culture and Tourism of China will hold the "5·19 China Tourism Day" theme month from April 21 to May 31, featuring over 6,000 initiatives aimed at benefiting the public [1][2] - The core focus of the activities is "benefiting and pleasing the public," with measures including ticket discounts, consumption vouchers, and promotional events across various sectors [2][3] - More than 60 cooperating units, including Meituan, Alipay, and Ctrip, will invest over 1 billion yuan in subsidies, covering areas such as scenic spots, hotels, and transportation platforms [1][4] Group 2 - In the food sector, activities such as food exhibitions and special food festivals will be held, with platforms like Meituan and Ele.me launching promotional campaigns involving over 100,000 restaurants [2][3] - The accommodation sector will see promotions like "stay discounts" and "family packages," with major hotel groups offering exclusive member discounts and seasonal promotions [2][4] - Airlines will provide special ticket prices and discounts, while major scenic spots will implement ticket reduction policies to attract more visitors [2][3] Group 3 - In shopping, the Ministry will collaborate with e-commerce platforms to launch "Intangible Cultural Heritage Shopping Month," with various cities offering consumption vouchers to stimulate spending [3][4] - Entertainment activities will include ethnic parades and performances in over 30 cities, with platforms like Damai and NetEase Music promoting travel-themed events [3][4] - To attract international tourists, the Ministry will work with other departments to enhance entry convenience, including simplifying visa processes and optimizing multilingual services [3][4] Group 4 - Meituan plans to invest over 100 million yuan in various promotional activities, including a "100 Cities, 1,000 Flavors" campaign with a budget of 40 million yuan for seasonal promotions [4][5] - Alipay will collaborate with over 1,000 merchants to invest 350 million yuan, offering online special events and benefits for inbound tourists [4][5] - Gaode will distribute a total of 150 million yuan in discount coupons, enhancing user experience for both domestic and international travelers [5][6]