“观鸟经济”点绿成“金” “观鸟热”助推“文旅兴”激活消费多元活力

Core Viewpoint - The rise of birdwatching enthusiasts in China is driving the development of a "birdwatching economy," which is becoming a new engine for local cultural and tourism economic growth [1] Group 1: Birdwatching Economy Development - China is home to over 1,500 bird species, making it one of the countries with the richest bird diversity in the world [1] - The "birdwatching economy" is emerging as a significant contributor to the cultural and tourism sectors in various regions [1] Group 2: Local Initiatives and Infrastructure - In 2024, Danshang Village in Mingxi County plans to build 12 unique stargazing houses to attract tourists for birdwatching and stargazing experiences [4] - The village has established a birdwatching cooperative, constructing over 30 specialized birdwatching facilities to provide comprehensive services for visitors [6] - A mini-program called "Birdwatching Mingxi" has been developed to offer real-time bird information and various local tourism services [7] Group 3: Economic Impact and Market Growth - In the first quarter of 2025, Mingxi County received 341,000 tourists, generating a total tourism revenue of 298 million yuan [9] - The popularity of birdwatching has boosted the sales of photography equipment related to ecological photography, with significant increases in sales and rentals of cameras and lenses [9][11] - Long-focus lenses are essential for ecological photography, with a notable rise in sales of both standard and super telephoto lenses since 2025 [11][12] Group 4: Rental Services and Business Expansion - Many businesses have started offering camera rental services, with daily rental prices ranging from 100 to 300 yuan depending on the equipment [16] - As the ecological photography community grows, businesses are expanding their offerings, including dedicated "ecological shooting areas" and photography courses to enhance customer engagement [17]