Creative Realities Awarded Menu Board and Drive-Through Digital Transformation Project by Upscale QSR Chain

Core Insights - Creative Realities, Inc. (CRI) has been selected by a prominent upscale Quick Service Restaurant (QSR) chain to transform its indoor and outdoor menu boards, marking a significant step in the restaurant's digital transformation strategy [1][2] Group 1: Project Overview - The project involves shifting from static displays to dynamic digital signage, enhancing customer engagement through personalized messaging and real-time promotions [2] - CRI will provide a comprehensive solution that includes consulting, content strategy, hardware provisioning, deployment support, and ongoing service, all utilizing CRI's proprietary CMS platform, ClarityTM [2][3] Group 2: Technology and Features - ClarityTM is designed specifically for the food and beverage industry, offering features such as remote content management, POS integration, geo-targeted promotions, and time-based segmentation [3] - The platform simplifies drive-through operations with capabilities like order confirmation and intelligent upsell and cross-sell features, which are expected to improve customer experience and reduce vehicular bottlenecks [4] Group 3: Implementation Timeline - The full rollout of the project is contingent upon a successful pilot, which is set to begin in select locations during the third quarter of 2025 [4]