十岁盒马，开始赚钱

Core Insights - Hema has achieved its first annual profitability since its establishment, marking a significant milestone for the company [2][3] - The company plans to open nearly 100 new Hema Fresh stores in the upcoming fiscal year, indicating a strong focus on expansion [6][18] - Hema's business structure has been streamlined into four core segments, enhancing decision-making efficiency [2][15] Financial Performance - Hema reported a total transaction volume of 59 billion yuan for the 2024 fiscal year, a notable increase from 55 billion yuan in the previous year, with online transactions contributing over 63% to GMV [5] - The company experienced a customer growth rate exceeding 50% and achieved double-digit growth after nine consecutive months of profitability [4][12] Strategic Focus - Under the leadership of new CEO Yan Xiaolei, Hema has shifted its strategy from "model exploration" to "profitability first," focusing on two core business models: Hema Fresh and Hema NB [3][9][11] - Hema is actively enhancing its product offerings and supply chain capabilities, including the introduction of private label products and improvements in logistics [13] Market Expansion - Hema is targeting the lower-tier market, having entered 21 new cities and regions in the past year, with a focus on areas with strong consumer purchasing power [18][19] - The company is adapting its strategies to meet the unique challenges of the lower-tier market, including price sensitivity and varying consumer habits [19]