港澳台同胞也能领！购新补贴带动北京数码产品销售超38亿元

Core Insights - The digital product purchase subsidy policy in Beijing has effectively stimulated consumer demand, with over 1.27 million units sold and sales exceeding 3.8 billion yuan since its implementation on January 20 [1] Group 1: Policy Implementation - The subsidy allows individual consumers in Beijing to receive a 15% discount on the final sale price of digital products, capped at 500 yuan per item, for purchases of mobile phones, tablets, and smartwatches priced under 6,000 yuan [3] - The policy does not require the trade-in of old devices, making it more accessible to consumers [3] Group 2: Impact on Sales - The subsidy has significantly boosted sales in stores, with brands like OPPO and Honor reporting substantial increases in sales volume, with Honor's sales in Beijing increasing by 245% year-on-year [4][6] - The introduction of dedicated POS machines for processing the subsidy has facilitated smoother transactions for both consumers and merchants, ensuring compliance with policy requirements [6] Group 3: Broader Reach - The policy has been extended to benefit residents from Hong Kong, Macau, and Taiwan, allowing them to access the subsidy through a dedicated app [4] - The initiative aims to enhance the integration of these residents into Beijing's consumer market, further driving sales and consumer engagement [4]