Meta releases its CapCut rival Edits globally

Core Insights - Meta has officially launched Edits, a video-creation app similar to CapCut, available globally on iOS and Android, allowing creators to track video ideas, gain inspiration, and utilize effects and AI tools for free at launch [1][2][3] Product Features - Edits includes tools such as "Ideas" for jotting down video concepts, "Projects" for organizing creations, and "Inspirations" for browsing trending audio [8] - The app features a "Green screen" option for background replacement, a "Timeline" for clip arrangement, automatic captions, and music from Instagram's library [9] - AI capabilities allow users to turn static images into videos with the "Animate" feature and isolate objects using the "Cutouts" feature [9] Competitive Positioning - The launch of Edits positions Meta to attract creators away from CapCut, especially given the uncertainty surrounding TikTok's future in the U.S. [2][3] - Edits allows for watermark-free video exports, contrasting with CapCut, which requires a paid subscription for this feature [7] Future Developments - Meta plans to introduce new features for Edits, including a "Modify" tool for AI-driven video alterations and a "Keyframes" feature for precise clip adjustments [19][20] - Upcoming enhancements will include collaboration options for creators, additional fonts, text animations, transitions, voice effects, filters, sound effects, and music choices [20]