盐津铺子食品股份有限公司2024年年度报告摘要

Core Viewpoint - The company, Salted Fish Pouch, focuses on the snack food industry, emphasizing product safety, quality, and innovation while expanding its market presence and enhancing its supply chain capabilities. Company Overview - Salted Fish Pouch was established in August 2005, adhering to the brand philosophy of "Good Snacks, Made by Salted Fish" and emphasizing safety, taste, and health in its products [4] - The company has evolved from a regional player to a nationally recognized brand, offering a wide range of snack products including deep-sea snacks, baked goods, and traditional Chinese snacks [5][6] Business Strategy - The company has initiated a supply chain transformation to enhance product quality and has increased investment in smart manufacturing and digital reforms [6] - The strategic focus for 2024 includes six core product categories: spicy snacks, baked potato snacks, deep-sea snacks, egg snacks, dried fruits and nuts, and konjac jelly [7] Brand Operations - The company operates multiple brands, including its main brand "Salted Fish Pouch" and sub-brands targeting specific consumer segments, such as "Big Demon King" for spicy snacks and "Egg Emperor" for high-quality quail eggs [8][10] - The brand "Big Demon King" has gained significant recognition among younger consumers, achieving top rankings on platforms like Douyin [9] Financial Performance - For the fiscal year 2024, the company reported total revenue of approximately RMB 5.30 billion and a net profit of approximately RMB 639.95 million [40] - The proposed profit distribution plan includes a cash dividend of RMB 10 per 10 shares, reflecting the company's commitment to shareholder returns [45] Marketing and Sales Channels - The company employs a multi-channel marketing strategy, including direct sales to major supermarkets, partnerships with distributors, and a strong online presence through e-commerce platforms [13][21] - As of December 31, 2024, the company had 3,587 distributors across 31 provinces, enhancing its market coverage [19] Production and Supply Chain - The company follows a "sales-driven production" model, ensuring that production aligns with market demand and consumer preferences [22][23] - It has established four production bases in China, with over 95% of its snack products being self-manufactured [23] Quality Control and Procurement - The company has a rigorous supplier management system, ensuring that all raw materials meet safety and quality standards [25][26] - The procurement strategy focuses on sourcing high-quality materials while maintaining cost efficiency [24]