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“听劝”,企业打开市场的一把钥匙(观象台)
Ren Min Ri Bao·2025-04-22 21:52

Core Viewpoint - The Chinese home appliance industry has transitioned from an incremental market phase to a stock market phase, necessitating a demand-oriented approach to discover and respond to consumer needs through innovative solutions [1][3]. Group 1: Industry Trends - The introduction of innovative products, such as a three-tub washing machine, has garnered significant consumer interest, with over 80,000 units pre-sold in just one week [1]. - The industry has evolved from a focus on cost-effectiveness in the 1980s to a current emphasis on quality and smart technology, reflecting changing consumer demands [2]. - The trend towards smart appliances has become a necessity in modern households, indicating a substantial potential for growth in the market [2]. Group 2: Consumer-Centric Innovation - Companies are increasingly adopting a "listening to consumer feedback" approach, exemplified by Xiaomi and Haier's development of washing machines that address specific consumer pain points [1][2]. - The successful implementation of advanced technologies, such as AI balance technology in washing machines, highlights the importance of continuous product iteration and innovation in meeting consumer needs [2]. - The industry's ability to identify and fulfill market demands is crucial for sustaining growth and expanding market share [3].