Core Insights - Hema Group has achieved its first annual profitability since its establishment, with consistent profits for nine consecutive months in 2024 [1] - The company is focusing on a dual-line strategy of "Hema Fresh Supermarkets + Hema NB Discount Stores" to expand its market presence [1][5] Group 1: Business Strategy - The dual-line strategy involves rapidly replicating the mature operating model of Hema Fresh Supermarkets while Hema NB focuses on community service, creating a complementary effect [1] - Hema plans to open nearly 100 new stores in 2025, entering dozens of new cities [1][11] - In 2024, Hema opened 72 new stores, bringing the total number of Hema Fresh Supermarkets to 430, surpassing Walmart China [2] Group 2: Operational Efficiency - Hema Fresh has over 60% of its transactions online, with a 30-minute delivery network covering 50 cities [4] - The company has implemented a smart replenishment system that significantly reduces inventory turnover days compared to industry averages [4] - Hema has restarted its front warehouse model, allowing for 30-minute delivery services within a 3-kilometer radius [4] Group 3: Product Offering - Hema's private label SKUs exceed 1,200, with a sales share of 35%, and successful products include the durian mille-feuille cake and strawberry box cake [4] - Hema collaborates with 185 source bases to control the quality and price of products like blueberries and salmon [4] Group 4: Market Expansion - Hema NB stores are expanding into county-level markets, utilizing a "hard discount + community penetration" model to attract price-sensitive consumers [5][7] - As of March 2025, Hema NB has reached 216 stores, with 143 located in Shanghai [5] - Hema's strategy includes targeting second and third-tier cities, with 30% of new stores opened in these markets [11] Group 5: Membership Strategy - Hema is strategically reducing its X membership stores, retaining only five nationwide, while launching "Cloud Enjoy Club" to transition to a more lightweight membership operation [8][10] - The new model integrates Hema's logistics network and allows non-members to purchase member-exclusive products, lowering membership barriers [10] Group 6: Competitive Landscape - Hema faces increasing competition in lower-tier markets from brands like Sam's Club and RT-Mart, which are expanding into county-level cities [13] - The complexity of local competition and supply chain challenges in lower-tier markets necessitates a combination of national supply chains and regional operations [13]
盒马实现全年盈利，还要新开100家“大店”
3 6 Ke·2025-04-23 01:31