关税战雪上加霜，进口车市场谁最受伤？

Core Insights - The Chinese imported car market has seen a significant decline, dropping from a peak of 1.43 million units to 700,000 units, a reduction of over 50% in the past decade, with a continuous downward trend for seven years [2][5] - The market is further impacted by the U.S. imposing tariffs on Chinese imports, including cars, which has led to increased prices and reduced demand for imported vehicles [3][4] - Domestic brands are gaining market share due to competitive pricing and advancements in electric vehicles, contributing to the decline of the imported car market [6][7] Market Trends - In the first two months of 2025, imported car sales were 56,000 units, a year-on-year decline of 45.8%, with an import value of $30.04 billion, down 50.3% [2][5] - The U.S. has increased tariffs on Chinese imports, with rates rising from 34% to 125%, significantly affecting the pricing of German luxury brands like Mercedes-Benz and BMW [3][4] - The overall impact of tariffs on the imported car market is expected to manifest at retail levels by May 2025, with luxury brands facing the most significant challenges [4][5] Competitive Landscape - The rise of domestic brands, particularly in the electric vehicle segment, has led to a substantial decline in the demand for imported fuel vehicles [6][7] - Imported luxury cars are primarily supported by high-end demand, but the overall market for super-luxury imports has seen a decline of 46% in 2024 [8] - The shift towards local production by foreign car manufacturers is further compressing the market share of imported vehicles [7][9] Consumer Behavior - Consumers are increasingly opting for domestic vehicles due to better value propositions and advancements in technology, which have made local brands competitive with imported ones [6][8] - The demand for imported cars is expected to shift towards serving niche markets that prioritize brand image and unique features, rather than mass-market appeal [9]