Sou Hu Cai Jing·2025-04-23 01:55Group 1 - Uniqlo has changed its return policy, effective May 1, allowing returns for in-store pickup and express delivery orders only at the original store, while other online orders must be returned to a designated online address [1][3] - Other fast fashion brands like ZARA and H&M have implemented similar return policy changes, indicating a trend among fashion retailers to tighten return policies amid increasing competition in the Chinese market [3][6] - High return rates are eroding profits for major fast fashion companies, with some women's clothing brands experiencing return rates exceeding 50%, highlighting a significant challenge in the industry [5][6] Group 2 - Fast fashion giants, including Uniqlo, are facing performance challenges in the Chinese market, with Uniqlo's revenue in the Greater China region declining by approximately 3% to 361.7 billion yen, and profits down about 9% [6][7] - ZARA's parent company Inditex reported a 7.5% revenue increase to 38.6 billion euros, but the share of revenue from Asia and other regions continues to decline, indicating a shift in market dynamics [7] - H&M is also experiencing difficulties, with a 5% decline in sales in the Asia-Pacific region, leading to accelerated store closures [7][8] Group 3 - Uniqlo is shifting its strategy by slowing down new store openings and focusing on larger flagship stores to enhance customer experience, while also introducing semi-customized services to differentiate itself [8][9] - The fast fashion industry is witnessing intensified price competition, prompting companies to explore new strategies to maintain consumer interest and profitability [8][9]