餐饮业将回升？广州酒家最新发声

Core Viewpoint - Guangzhou Restaurant has shown signs of recovery in the catering industry as of April 2024, supported by national consumption stimulus policies [2][5]. Financial Performance - The company set a revenue target of 5.685 billion yuan for 2025, representing a year-on-year growth of 10.7%, and a profit target of 703 million yuan, reflecting a 10.1% increase [2]. - In 2024, Guangzhou Restaurant achieved a revenue of 5.124 billion yuan, a year-on-year increase of 4.55%, while net profit decreased by 10.29% to 494 million yuan [9]. Subsidiary Performance - Guangzhou Restaurant's wholly-owned subsidiary, Guangzhou Restaurant Group Catering Management Co., reported a net loss of 31.88 million yuan in 2024, while its subsidiary, Guangzhou Taotaoju Co., recorded a slight increase in net profit to 71.93 million yuan [3][5]. Business Strategy - The company plans to control the pace of expansion, focusing on the cultivation and growth periods of new stores, which may incur initial losses [5]. - Management emphasized the importance of national policies to stimulate domestic demand, noting that customer footfall has not significantly declined [5]. Brand Positioning - The company differentiates its brands, with Guangzhou Restaurant positioned as a larger, business-oriented establishment, while Taotaoju operates smaller venues, which have fared better during market downturns [5]. - The company is actively expanding its national footprint, particularly in major cities like Beijing, Shanghai, and Shenzhen [5][6]. Margin Analysis - The gross margin for the catering segment has decreased from 62% in 2019 to 16% in 2024 due to changes in accounting standards that now include fixed costs such as rent and labor in operating costs [8][9]. - The gross margin for mooncake products remains relatively stable despite market challenges, with the company's self-branded products outperforming the market [9].