Group 1: Financial Performance - In the 2024 annual report, the company achieved a revenue of 670 million yuan, representing a year-on-year growth of 12.2%, and a net profit attributable to shareholders of 75.63 million yuan [1] - For the first quarter of 2025, the company reported a revenue of 163 million yuan and a net profit attributable to shareholders of 20.86 million yuan [1] Group 2: Business Strategy - The company has focused on developing and operating digital media resources in high-speed rail since its establishment in 2007, covering 30 provincial-level administrative regions and signing contracts with 529 railway passenger stations, operating 4,957 digital media screens, reaching over 2 billion passengers annually [2] - The company is implementing a "dual-engine" strategy by integrating high-speed rail and urban business districts, responding to the national "Hundred Cities, Thousand Screens" policy, and has established landmark large screens in key urban areas, reaching millions of people daily [2] Group 3: Technological Integration and Social Value - The company integrates public welfare concepts into daily life through its digital media platforms, utilizing high-speed rail resources to create a public service advertising matrix, especially during peak travel seasons [3] - Advanced technologies such as AIGC, 5G, and AR are employed to enhance the effectiveness of public service communications, with projects like "TakeHome" showcasing family warmth themes through 3D technology [3] Group 4: Sustainable Development - The company is committed to sustainable development by reducing operational energy consumption through digital technologies and replacing traditional advertising materials with LED screens [4] - In 2024, the company was awarded the "Most Growth-Oriented Listed Company in Information Technology," reflecting its dual layout strategy and commitment to social responsibility [4]
兆讯传媒发布2024年年报 构建高铁商圈双重媒体网络