Workflow
重磅消息!电商平台全面取消“仅退款”,专家:电商行业从低价竞争回归良性竞争【附电子商务行业市场分析】
Sou Hu Cai Jing·2025-04-23 10:39

Group 1 - The core viewpoint of the article is that major e-commerce platforms in China, including Pinduoduo, Taobao, Douyin, Kuaishou, and JD.com, are abolishing the "refund only" policy, which previously allowed consumers to request refunds without returning products [2] - The adjustment of the "refund only" policy is seen as a move towards promoting healthy competition in the e-commerce industry and protecting merchants' interests, as it aims to reduce malicious refund behaviors that have exploited this policy [2][8] - The role of e-commerce platforms is shifting from being "referees" to "coordinators," emphasizing negotiation between merchants and consumers rather than direct intervention by the platforms [2] Group 2 - In 2023, China's online retail sales reached 15.42 trillion yuan, marking an 11% growth and maintaining its position as the world's largest online retail market for 11 consecutive years [3] - As of June 2023, the number of online shopping users in China reached 884 million, an increase of 38.8 million from December 2022, representing 82% of the total internet users [3] - The growth rate of online retail sales in China has shown a recovery in 2023, with a year-on-year increase of 11.9%, contributing to 32.72% of the total retail sales of consumer goods, which amounted to 47.14 trillion yuan [4]