QUANJUDE(SZ:002186) Jin Rong Jie·2025-04-23 12:10Core Viewpoint - The event "2025 International Star Chefs Flavor Exchange Tasting" held by Quanjude aims to promote international cultural integration and culinary heritage, enhancing the dining experience and stimulating the restaurant market in Beijing as it strives to become an international consumption center [1][2][4]. Group 1: Event Overview - The event featured chefs from France, Italy, Spain, and Sweden collaborating with Quanjude's executive chefs to create eight innovative dishes that blend Eastern and Western culinary traditions [1][3]. - The theme restaurant "Jingmeng Wangfu·Four Seasons Fireworks" serves as a key project for Quanjude's 2024 store upgrades, combining traditional Wangfu culture with modern dining elements [2][4]. Group 2: Culinary Highlights - The tasting included a variety of dishes such as "Jing" Color World cold platter, Spanish grilled white asparagus, Swedish potato cakes, and Italian seafood dumplings, showcasing a fusion of flavors [3][4]. - Quanjude unveiled its new 2025 menu, featuring classic dishes like mustard duck feet and saltwater duck liver, reflecting the brand's commitment to innovation while honoring tradition [3][4]. Group 3: Cultural and Creative Initiatives - The fourth "萌动万物" (Awakening of All Things) cultural and creative festival was launched, running from April 23 to June 2, 2025, aimed at attracting younger consumers and showcasing the brand's vitality [5][6]. - New creative products were introduced, including plush toys and eco-friendly bags, designed to resonate with modern consumer trends while embodying Quanjude's cultural heritage [6]. Group 4: Strategic Goals - Quanjude aims to enhance its brand image and international presence through culinary exchanges, emphasizing the importance of cultural communication and the promotion of Chinese cuisine globally [7]. - The company is exploring new business models such as "IP+" and "AI+" to ensure sustainable development and adapt to evolving market demands [7].