拉动消费近2.5亿元 西双版纳州消费品“以旧换新”成效明显

Core Insights - The "old-for-new" consumption program in Xishuangbanna has successfully engaged over 100,000 participants, generating nearly 250 million yuan in consumer spending [2][10] Group 1: Program Implementation and Management - Xishuangbanna has implemented strong measures to enhance the "old-for-new" program, optimizing organizational structures and strengthening fund supervision [4] - A dedicated working group has been established, consisting of 10 sub-groups with clear responsibilities, to ensure effective execution of the program [4] - A systematic approach has been adopted, including weekly statistics, monthly scheduling, and quarterly supervision to promote the program and secure additional subsidies [4] Group 2: Participation and Services - The program has successfully attracted participation from 147 enterprises in home appliances and home decoration, 92 in mobile digital products, and 19 in electric bicycles [6] - Efforts are being made to streamline the registration process for enterprises, including online registration for mobile digital products, aiming for a "one-stop service" to reduce administrative burdens [6] Group 3: Promotion and Public Engagement - A launch ceremony for the 2025 "old-for-new" program was held, accompanied by a two-day promotional event to raise awareness and encourage public participation [8] - The initiative includes leveraging social media platforms like Douyin to create engaging content and promote the program, fostering a vibrant consumer atmosphere [8] Group 4: Financial Impact and Subsidies - As of April 15, 2025, the total subsidy funds for the program reached 34.6866 million yuan, significantly driving consumer spending [10] - Specific contributions to consumer spending include 24.0221 million yuan from vehicle scrappage subsidies, 101 million yuan from vehicle trade-in subsidies, and 6.28114 million yuan from mobile digital product purchases [10]