雪川视角丨新经济格局下，中国薯条的光芒藏不住了！

Core Viewpoint - The trade friction will not significantly impact the domestic frozen French fries supply in China, as the market is predominantly occupied by domestic brands, which have shown strong competitiveness and cost-effectiveness in recent years [2][5][7]. Industry Overview - The frozen French fries market in China has shifted from being heavily reliant on imports to a self-sufficient model, with domestic brands like Xuechuan leading the way [4][5]. - The market size of the French fries industry in China grew from 28 billion to 39.12 billion yuan between 2014 and 2022, with frozen French fries accounting for 98.61% of the market share [8]. Market Dynamics - The COVID-19 pandemic in 2020 disrupted the import chain, prompting businesses that previously relied on imported frozen fries to switch to domestic brands, resulting in a rapid market share shift from 80% imports to 80% domestic [5][7]. - By 2022, China's export volume of frozen French fries surpassed imports for the first time, with exports reaching 134,400 tons in 2023, marking a 1565% increase since 2018 [7]. Consumer Trends - The application of frozen French fries has diversified, becoming a key ingredient not only in Western cuisine but also in various Chinese dining contexts, including hot pot and casual snacks [10][8]. - The rise of e-commerce and household appliances like air fryers has significantly increased the demand for frozen French fries in domestic markets [10]. Competitive Landscape - The domestic frozen French fries industry faces challenges such as price wars due to the influx of new entrants, which can disrupt market stability and product quality [11][13]. - Xuechuan has recognized the need to transition from price competition to brand competition, achieving recognition as the "First Brand of Frozen French Products" in China [13][15]. Branding Strategy - Xuechuan is actively enhancing brand visibility through advertising in major cities, aiming to establish a strong market presence during the industry's transition to brand-focused competition [15].