热搜第一！多个电商平台将全面取消“仅退款”！

Core Insights - Major e-commerce platforms including Pinduoduo, Taobao, Douyin, Kuaishou, and JD.com will completely abolish the "refund without return" policy, allowing merchants to handle refund requests independently after consumers receive goods [1][7] - The "refund without return" policy was first introduced by Pinduoduo in 2021 and has been adopted by other platforms over the years, marking its end in 2024 [1] - The cancellation of this policy follows signals from regulatory authorities during the Two Sessions, indicating a crackdown on the misuse of the "refund without return" rule that has led to significant financial losses for merchants [1][7] E-commerce Platform Developments - Taobao has been actively optimizing its business environment by addressing issues such as AI-generated fake images, "wool party" activities, and illegal store groups, while also introducing measures like real experience scores for stores and commission incentives [2] - Alibaba's platform 1688 announced the cancellation of the "refund without return" policy starting from late March, aligning with the broader industry trend [3][4] Industry Implications - The removal of the "refund without return" policy is expected to shift the e-commerce industry away from chaotic price competition towards healthier competition, ensuring fair business practices for merchants and stimulating consumer activity [7]