Core Insights - The company reported a revenue of 5.245 billion and a net profit of 625 million for 2024, showing a year-on-year growth of 21.22% and 45.68% respectively [1] - In Q1 2025, the company achieved a revenue of 1.48 billion and a net profit of 204 million, reflecting a year-on-year increase of 34.82% and 37.68% respectively [1] Business Performance - The domestic self-owned brand business showed strong performance with a revenue increase of 29%, and direct sales revenue surged by 59% [2] - In 2024, self-owned brand revenue reached 3.545 billion, accounting for 67.6% of total revenue, while OEM/ODM revenue was 1.675 billion, growing by 19% [2] - Snack revenue was 2.48 billion, up 14.7%, while staple food revenue was 2.69 billion, increasing by 28.9% [2] - Direct sales model revenue was 1.969 billion, up 59%, while OEM/ODM revenue was 1.675 billion, up 19%, and distribution revenue was 1.576 billion, down 5.5% [2] - Domestic business revenue was 3.551 billion, up 24%, representing 67.7% of total revenue [2] - The company achieved a gross margin of 42.3% and a net margin of 11.96%, both showing significant year-on-year improvements [2] Brand Strategy and Market Position - The company's high-end brand strategy has shown significant results, with increased investment in R&D [3] - The brand "Mafudi" has enhanced its high-end product offerings, and the sub-brand "Bafute" saw a 150% increase in sales during the 2024 Double 11 shopping festival [3] - The high-end cat food brand "Fuleijiate" also experienced rapid growth, with a 190% increase in sales during the same period [3] - The launch of the ultra-premium dog food brand "Wangzhenchun" fills a gap in the domestic ultra-premium dog food market [3] - According to Euromonitor, the company's market share in the domestic market increased from 2.4% in 2015 to 5.5% in 2023, ranking first among domestic brands [3] Profit Forecast and Investment Rating - The company is expected to benefit from the ongoing pet economy, with projected net profits of 760 million, 960 million, and 1.28 billion for 2025, 2026, and 2027 respectively [3] - Corresponding price-to-earnings ratios are forecasted to be 55X, 43X, and 33X for the respective years [3] - The company maintains a "buy" rating based on its leading advantages in pet food production, manufacturing, and R&D [3]
乖宝宠物(301498)：国内自主品牌持续亮眼 品牌高端化成效显著