MEET BOBBIE, A NEW INFLUENCER AND CREATOR MARKETING AGENCY

Core Insights - Bobbie, a new influencer and creator marketing solution, has been launched by HUNTER, a Stagwell agency, focusing on technology-powered and human-centered approaches to influencer marketing [1][12] - The agency aims to bridge the gap between the increasing demand for influencer marketing and the current lack of dedicated teams managing these programs [5][11] Company Overview - Bobbie is designed to provide end-to-end influencer marketing services, leveraging data, consumer insights, and AI to enhance brand relationships with consumers [4][12] - The leadership team at Bobbie includes experienced professionals from the influencer marketing and digital media sectors, ensuring a robust network for cultivating creator relationships [7][8] Market Trends - A significant increase in marketers planning to allocate dedicated budgets for influencer marketing is noted, with 75% expected to do so in 2025, up from 37% in 2017 [5][10] - Over 80% of marketers consider influencer marketing essential, yet only 24% have dedicated teams for these initiatives, indicating a substantial opportunity for agencies like Bobbie [5][11] Strategic Focus - Bobbie emphasizes the importance of authentic creator relationships, as nearly half of Gen Z consumers and one in four Millennials view influencers as friends, which can drive consumer action [3][12] - The agency's approach combines seasoned human instincts with advanced technology to effectively identify and engage creators, aiming to create meaningful brand experiences [4][8]