助力“成都造”扬帆出海，这场活动为服装行业高效赋能

Core Insights - The event "潮服跨境，蓉品出海" focused on new opportunities for Chengdu's clothing enterprises in cross-border e-commerce, aiming to explore internationalization paths for "Chengdu-made clothing" [1] Group 1: Event Overview - The event was co-hosted by multiple organizations, including the Chengdu Rongbei Business Circle Development Service Bureau and the Chengdu Clothing Industry Association, gathering industry experts and business leaders [1] - The forum aimed to help more enterprises find breakthroughs in international markets through cross-border e-commerce [3] Group 2: Policy and Support - Yang Shaohua, Deputy Director of the Chengdu Foreign Cooperation Promotion Center, provided insights into the city's supportive policies and development plans for cross-border e-commerce, emphasizing strong support for the clothing industry [3] - The Jin Niu District Market Procurement Trade Service Center introduced the "1039 Market Procurement Trade Policy," highlighting its comprehensive services to help small and medium-sized enterprises lower barriers to cross-border trade [3] Group 3: Industry Insights - Li Xuehui, President of the Chengdu Clothing Industry Association, emphasized the need for Chengdu clothing enterprises to leverage cross-border e-commerce benefits through differentiated design and brand operation, suggesting a shift from price competition to quality competition [5] - Wu Yue, Secretary-General of the Chengdu Cross-Border E-Commerce Association, analyzed current trends in cross-border e-commerce, stressing the importance of content-driven and localized operations [5] Group 4: Challenges and Solutions - Si Lindong, General Manager of a cross-border clothing seller, discussed the challenges faced by small and medium-sized clothing enterprises in international markets and proposed solutions [7] - You Shaodong, Senior Manager at Amazon Global Selling, shared successful case studies and operational methodologies for creating best-selling products in the clothing category [7] Group 5: Future Directions - The Chengdu Clothing Industry Association plans to organize collective participation in the "Western Cross-Border E-Commerce Expo" to help enterprises expand into international markets [7] - The event is seen as a catalyst for the transformation and upgrading of the Huahuo Pool market cluster, aiming to create a new model of "cross-border e-commerce + industrial belt" to support local clothing enterprises [7]