新经典2024年业绩下滑显著，需关注应收账款及现金流压力

Core Viewpoint - New Classics (603096) reported a decline in both revenue and net profit for the year 2024, indicating challenges in the book industry and the need for transformation [2][15]. Financial Performance Overview - Total revenue for 2024 was 821 million yuan, a decrease of 8.89% year-on-year [2] - Net profit attributable to shareholders was 127 million yuan, down 20.87% year-on-year [2] - Non-recurring net profit was 107 million yuan, a decline of 23.26% year-on-year [2] - Q4 performance was particularly poor, with total revenue of 181 million yuan, down 25.69% year-on-year [2] - Q4 net profit was -31,320 yuan, a decrease of 101.01% year-on-year [2] - Q4 non-recurring net profit was -5.48 million yuan, down 121.7% year-on-year [2] Key Financial Metrics - Gross margin was 47.2%, a decrease of 3.04% year-on-year [3] - Net margin was 15.71%, down 12.9% year-on-year [4] - Earnings per share were 0.78 yuan, a decline of 20.54% year-on-year [5] Costs and Expenses - Total selling, administrative, and financial expenses amounted to 231 million yuan, accounting for 28.11% of revenue, an increase of 6.75% year-on-year [6] - Financial expenses decreased by 80.26% year-on-year due to increased interest income from bank deposits [7] Cash Flow and Asset Status - Operating cash flow per share was 0.24 yuan, down 77.43% year-on-year [8] - Cash and cash equivalents were 148 million yuan, a decrease of 49.55% year-on-year, primarily due to the purchase of long-term deposits and share buybacks [8] - Accounts receivable stood at 101 million yuan, representing 80.15% of net profit, indicating a need to monitor collection [9] Business Composition Analysis - Revenue from physical books was 746 million yuan, accounting for 90.90% of total revenue, with a gross margin of 45.18% [10] - Digital content revenue was 47.97 million yuan, making up 5.85% of total revenue, with a gross margin of 72.07% [11] - Copyright operations generated 19.07 million yuan, accounting for 2.32% of total revenue, with a gross margin of 52.62% [12] Regional Distribution - Domestic revenue was 690 million yuan, accounting for 84.12% of total revenue, with a gross margin of 47.19% [13] - Overseas revenue was 123 million yuan, making up 14.95% of total revenue, with a gross margin of 45.55% [14] Development Review and Outlook - The book industry is facing challenges such as channel restructuring, traffic differentiation, and technological innovation, marking a critical phase of transformation [15] - The company aims to enhance quality content supply and operations, update marketing systems, and improve sales channel management to navigate these challenges [16]