灯会点亮旅游新场景

Core Insights - The integration of intangible cultural heritage (ICH) and tourism is seen as a new opportunity for the tourism industry, with the lantern festival being a key cultural representation and a bridge for modern life [1][2]. Group 1: Lantern Festival Development - The Sichuan Zigong Lantern Festival, known as the "world's number one lantern," has a history of over a thousand years and has become a major attraction for both domestic and international tourists [2]. - The 31st Zigong International Dinosaur Lantern Festival has received over 1.85 million visitors this year, generating nearly 200 million yuan in ticket revenue, highlighting the unique charm and strong appeal of lantern culture [2]. - During the Spring Festival, the festival boosted surrounding accommodation and dining consumption by over 600 million yuan, marking it as the top cultural heritage site in Sichuan, surpassing natural sightseeing spots [2]. Group 2: Trends in Lantern and Tourism Integration - The trend of regularizing lantern festivals is inevitable, with brand festivals striving to create unique products and diversify offerings [3]. - The Chinese lantern industry is experiencing diversification, internationalization, and smart development driven by technological innovation, cultural heritage, policy support, and market demand [3]. - The Xi'an Chang'an Lantern Festival exemplifies the active transmission of Chinese New Year culture, featuring a three-dimensional exhibition structure that integrates cultural relics with contemporary aesthetics [3]. Group 3: International Expansion of Lantern Festivals - The Shanghai Yuyuan Lantern Festival is innovating traditional expressions using the latest digital technologies and is expanding internationally [4]. - The Yuyuan Lantern Festival's IP "Shanhai Qiyu Ji" was showcased at the 2025 International Lantern Festival in Vietnam, attracting significant local interest [4]. - The festival plans to hold its first overseas event in Paris at the end of 2023, aiming to attract around 200,000 visitors, and will also host an event in Thailand to celebrate the 50th anniversary of China-Thailand diplomatic relations [4].