途虎养车贴膜节启动，“孙悟空”光学膜首发

Core Insights - Tuhu Car's 2025 Film Festival officially launched in Shanghai, focusing on enhancing user experience in the car film business [1] - The festival offers significant discounts, including 50% off on all films, with some products available for as low as 9.9 yuan, and includes a 1000 yuan coupon package [3] - The "Golden Car Film Testing Center" has been established to ensure high-quality standards for car films, utilizing advanced testing equipment [3] Product Highlights - The domestic car film brand "Sun Wukong" was launched during the festival, featuring revolutionary low-reflective optical films that block harmful light and reduce glare [3][4] - "Sun Wukong" products boast a remarkable infrared blocking rate of 98% and a UV blocking rate of 99.9%, recommended by the International Skin Cancer Foundation [4] - The flagship product "Qi Tian" utilizes second-generation optical film technology, achieving as low as 4% internal reflection, enhancing driving safety by reducing light pollution [6] Market Positioning - "Sun Wukong" offers a comprehensive product matrix, including invisible car clothes, automotive color-changing films, and window films, positioning itself as a high-quality domestic brand [8] - The brand has received accolades for its durability and protective performance, winning the "Gold Medal Durability Award" and "Gold Medal Toughness Award" in a joint quality verification report [8] - Tuhu Car aims to expand its car film product matrix in response to the growing domestic market demand, with a focus on addressing car owners' pain points and collaborating with competitive brands [8]