儒意景秀谈AI：一个月就可能实现半年的内容

Core Viewpoint - China Ruyi (0136.HK) is expanding its business growth by entering into a partnership with NBA China to develop mobile games, marking a significant integration of top sports IP with the gaming sector [2][3]. Group 1: Business Developments - On April 23, 2023, China Ruyi's gaming brand Ruyi Jingshou announced a collaboration with NBA China to develop two mobile games, enhancing the digital dissemination of basketball culture [2]. - China Ruyi, originally known as Hengteng Network, acquired Ruyi Film and Television in October 2020 for approximately HKD 7.2 billion (around RMB 6.2 billion) [2]. - In December 2023, China Ruyi gained control of Wanda Film, further strengthening its position in film and television production [3]. Group 2: Financial Performance - In 2023, China Ruyi's gaming revenue surged by 703% to RMB 446 million [3]. - According to the 2024 performance report, China Ruyi's total revenue reached RMB 3.67 billion, with a gross profit of RMB 1.91 billion and a gross margin of 52% [3]. - Ruyi Jingshou's revenue for 2024 was RMB 1.99 billion, reflecting a year-on-year growth of 346.6%, with the IP game "Ragnarok: Love as Before" generating over RMB 100 million in its first month [3]. Group 3: Technological Integration - NBA China will provide real game materials for Ruyi Jingshou, which will utilize real-time motion capture technology to replicate player expressions and tactical gestures in the games [4]. - China Ruyi established an AI technology lab in 2023, focusing on the integration of AI in film and gaming, with plans for AI-driven film and game interactions [4]. - Ruyi Jingshou's Vice General Manager Chen Chao highlighted that AI is enhancing content generation efficiency, allowing for quicker development timelines and more flexible content design [5].