暴利、冷门与情感刚需：一场宠物身后事值多少钱？

Core Viewpoint - The article discusses the rapid growth and emotional significance of the pet funeral industry in China, highlighting the evolving relationship between pet owners and their pets, and the increasing demand for personalized and respectful farewell services as pets are increasingly viewed as family members [7][17]. Industry Overview - The pet funeral service market in China reached a size of 1.825 billion RMB in 2023, with a year-on-year growth of 27.4%, and is expected to continue expanding by 2025 [7]. - There are over 8,000 existing pet funeral-related enterprises in China, with nearly 4,000 new registrations in the past three years, indicating a rapid rise in the industry [8]. Consumer Behavior - 60.4% of pet owners opt for "body farewell" services, while 56.3% prioritize "body preparation," reflecting a shift towards more humanized funeral services [8]. - The emotional connection between pets and owners leads to a willingness to spend on farewell services, with average prices for pet funeral services exceeding 3,200 RMB [10][11]. Service Trends - The industry is seeing a trend towards personalized funeral options, including eco-friendly burial methods like tree burials and sea burials, as well as the development of pet ashes diamond technology [8][14]. - Despite the growth, the industry faces challenges such as pricing confusion and a lack of standardized services, leading to perceptions of high profit margins and exploitation [9][11]. Ethical Considerations - The commercialization of pet cloning and the emergence of expensive pet cemeteries raise ethical questions about the nature of life and consumerism's impact on traditional views of death [15][17]. - The industry must balance commercial interests with the emotional needs of pet owners, ensuring that services are respectful and meaningful [12][14]. Market Dynamics - The pet funeral industry is still in its early stages compared to more established sectors like pet food and veterinary services, indicating potential for future growth [9]. - The demand for pet memorial products is diversifying, with a range of price points reflecting different levels of personalization and craftsmanship [16].