Core Insights - The Chinese hotel industry has nearly 350,000 facilities and a total of 17.64 million rooms as of December 31, 2024, with a slight decline in the chain room rate to 40.09% compared to 2023 [1][2] - The top 50 hotel groups in China saw significant growth, with a 13.17% increase in operating room numbers and a 14.03% increase in operating stores in 2024 [1][5] - The market is shifting towards mid-to-high-end hotels, driven by changes in consumer spending patterns, while the economy hotel segment is entering a phase of optimization [1][4] Hotel Industry Overview - As of December 31, 2024, the total number of hotel facilities in China is approximately 350,000, with a total of 17.64 million rooms, marking three consecutive years of growth [2] - The number of chain hotel rooms has increased by 316,100 to nearly 7.07 million, reflecting a growth rate of 4.68% [2] - However, the chain hotel room rate has slightly declined, with the rates for hotel stores and rooms falling to 26.75% and 40.95% respectively in 2024 [2] Market Dynamics - The structure of hotel products is changing, with economy rooms making up 54.48% of the total, while mid-range, high-end, and luxury rooms account for 22.59%, 15.26%, and 7.67% respectively [3] - From 2018 to 2024, the proportion of economy rooms has gradually decreased, while mid-range and high-end room shares have increased significantly [4] - The chain rate for economy rooms dropped from 32.49% to 29.96%, while mid-range and high-end room chain rates increased to 44.70% and 55.33% respectively [4] Top 50 Hotel Groups - The top 50 hotel groups in China experienced a growth of approximately 630,000 rooms, representing a 13% increase [5][6] - The top 10 hotel groups account for nearly 60% of the total chain hotel market, highlighting their significant role in industry growth [5] - The ranking of hotel groups has changed, with the introduction of the eLong Hotel Technology Group into the top ten for the first time, ranking eighth with 176,457 rooms [6] Industry Consolidation - eLong Hotel Technology Group, established in late 2021, has rapidly expanded through acquisitions, including a recent purchase of Wanda Hotel Management for 2.49 billion yuan [7] - The trend of online travel agencies (OTAs) acquiring hotel groups is reshaping the industry landscape, enhancing their supply chain control [8] - The integration of existing quality accommodation by OTAs is expected to invigorate the market and increase competition [8]
我国酒店连锁化率回落至40.09% 中高端成增长引擎
Zhong Guo Jing Ying Bao·2025-04-24 08:55