iQIYI(US:IQ) Prnewswireยท2025-04-24 09:39Core Insights - iQIYI has unveiled over 400 new titles and strategic initiatives at the 2025 iQIYI World Conference, emphasizing its commitment to a "long + short" content strategy, diverse IP monetization, and technological innovation [1][9] Content Strategy - The company is entering a two-year transformation to scale both long- and short-form content, with a new slate for 2025-2026 that includes over 400 titles across various genres [3][4] - iQIYI's long-form strategy will feature five signature drama brands, focusing on serialized dramas with a mix of genres, including adaptations of popular crime novels [5] - On the short-form side, iQIYI is enhancing its mini-drama strategy with initiatives aimed at increasing genre diversity and artistic standards [6] IP Monetization - iQIYI is advancing its IP monetization strategy through a content-driven e-commerce platform that integrates its IP portfolio with livestreaming and short-form videos [8][10] - The company is also launching two flagship theme parks to extend its premium IPs into immersive offline experiences [10] Technological Innovation - iQIYI is integrating AI technologies to enhance viewer experience and improve content production efficiency, including features that allow users to jump between scenes and personalized recommendations [11][12] - The company is leveraging AI in its Screenplay Workshop to support creators in plot evaluation and narrative refinement, alongside an upgraded production suite for improved efficiency [13]