Crypto.com Selects Bread Financial to Launch New Crypto-based Rewards Credit Card Program in the U.S.

Core Viewpoint - Bread Financial has entered into a multi-year agreement with Crypto.com to launch the first Crypto.com credit card program in the United States, aiming to enhance customer access to cryptocurrency rewards and payment options [1][4]. Company Overview - Bread Financial is a tech-forward financial services company that provides personalized payment, lending, and saving solutions to millions of U.S. consumers [5]. - The company focuses on delivering growth for recognized brands through private label and co-brand credit cards, as well as pay-over-time products [5]. Product Details - The Crypto.com Visa Signature® Credit Card will feature five tiers, allowing cardmembers to earn uncapped CRO rewards at varying rates, with elevated rates for the first twelve months for select tiers [2][4]. - Cardmembers can pre-qualify or apply for the credit card through the Crypto.com app, and once approved, they can add the card to their digital wallets [3]. Customer Benefits - The credit card program is designed to help both novice and experienced traders maximize their investments through straightforward rewards [4]. - Higher-tier cardmembers will receive additional benefits, including unlimited rebates for services like Spotify and Netflix through Crypto.com's Level Up program [2][4]. Market Position - Crypto.com is recognized as an industry leader with over 140 million customers globally, committed to accelerating cryptocurrency adoption through innovative solutions [4][7].