Core Insights - BMW Group is showcasing over 30 new models from its brands BMW, MINI, and BMW Motorrad at the 2025 Shanghai Auto Show, with the highlight being the new generation driving pleasure concept car featuring advanced technologies [1][3] - The new generation models represent a significant leap in design, technology, and philosophy for the BMW brand, marking a milestone year for the company [3][6] - The first model from the new generation is set to be mass-produced overseas this year and in China next year, with the first China-exclusive model being the BMW iX3L [3][6] Technology and Innovation - The new generation models will incorporate a new electronic architecture, panoramic iDrive, a super brain for driving control, and large cylindrical batteries, showcasing BMW's commitment to electric and digital advancements [1][6] - BMW plans to launch over 10 new models in China in 2025 and more than 20 models, including new generation vehicles, between 2026 and 2027 [6] - The new generation is not just a vehicle but a comprehensive representation of BMW's innovative approach, integrating advanced design, technology, and user experience [6][7] AI and User Experience - BMW is enhancing its vehicles with smart technologies, including the introduction of the "giant cinema" version of the BMW new generation intelligent cockpit at the auto show, providing an immersive user experience [9] - The company has over 600 AI applications globally and plans to integrate the DeepSeek feature into several new models sold in China this year [9][10] - BMW's new generation operating system X is developed with insights from its Chinese R&D team, optimizing user interaction based on extensive research into local consumer habits [10]
三款新世代概念车亮相上海车展，首款中国专属车型定为BMW iX3L