营收首破百亿元 珀莱雅锚定 “未来十年跻身全球化妆品行业前十”

Core Insights - The company achieved a historic revenue milestone, surpassing 10 billion yuan with a total revenue of 10.778 billion yuan, reflecting a year-on-year growth of 21.04% [1] - The net profit attributable to shareholders reached 1.552 billion yuan, marking a 30% increase compared to the previous year [1] - The gross profit margin and net profit margin improved to 71.39% and 14.71%, respectively, setting new historical highs for the company [1] Financial Performance - The company reported a total revenue of 10.778 billion yuan for 2024, a 21.04% increase year-on-year [1] - The net profit attributable to shareholders was 1.552 billion yuan, with a growth rate of 30% [1] - The company plans to distribute a cash dividend of 11.90 yuan per 10 shares, totaling 469 million yuan, which represents 40.07% of the net profit [2] Brand and Product Development - The main brand, Proya, generated 8.581 billion yuan in revenue, accounting for 79.69% of total revenue [3] - The company launched several new products and upgraded existing ones, focusing on themes of "youthfulness" and "technological strength" [3] - The sub-brands collectively achieved over 2 billion yuan in revenue, with the color cosmetics brand, Caitang, generating 1.191 billion yuan [6] Marketing and Sales Channels - The company emphasized online and offline channel integration, with online sales being a major growth driver [6] - Proya's flagship store on Tmall ranked first in the beauty category, while it ranked second on Douyin and fifth on JD.com [3] - The company conducted various marketing campaigns focusing on social issues, enhancing brand responsibility [3] Research and Development - R&D expenses increased by 21.21% year-on-year, reaching 210 million yuan, with a focus on building a comprehensive research ecosystem [14] - The company holds a total of 229 patents and has established a four-tier R&D system [14] - Proya has been recognized as a key enterprise research institute for functional cosmetics in Zhejiang Province [15] Digital Transformation - The company completed a three-year digital transformation plan, enhancing efficiency across various business areas [16] - Marketing efforts included the development of BI dashboards to improve decision-making and operational efficiency [18] - Proya is fostering a digital culture within the organization, hosting competitions to promote digital efficiency [18] Future Outlook - The company aims to rank among the top ten global cosmetics brands within the next decade, showcasing its commitment to high-quality development in the beauty industry [19]