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南极电商2024年年报发布:品牌升维持续推进 经营利润同比增长近20%

Core Viewpoint - The company, Nanji E-commerce, reported a strong performance in its 2024 annual report, achieving a revenue of 3.358 billion yuan, a year-on-year increase of 24.75%, amidst a challenging consumer market [2] Group 1: Strategic Development - The company has implemented a three-pronged strategy of "brand reshaping + product upgrading + precise marketing" to enhance its competitive edge [3] - A new self-operated and franchise model has been introduced, restructuring the supply chain and distributors to support quality upgrades [3] - The company invested 457 million yuan in a brand renewal plan, leveraging platforms like Focus Media to strengthen brand recognition [3] Group 2: Financial Performance - Core financial indicators show healthy growth, with revenue increasing by 666 million yuan, driven by the optional consumer goods brand services, self-operated goods sales, and mobile internet marketing services [4] - The company maintained a gross profit growth of 19.32%, with current assets reaching 3.677 billion yuan and no bank loans, providing a solid financial foundation for ongoing transformation [4] Group 3: Investment in Innovation - The company significantly increased its investment in brand building, with sales, management, and R&D expenses totaling 706 million yuan, a year-on-year increase of 171.57%, aimed at enhancing brand promotion and digital marketing capabilities [5] - The board approved a cash dividend distribution of 98.1948 million yuan, reflecting the company's commitment to sharing value with shareholders [5] - The year 2024 is seen as a pivotal year for the company, transitioning from scale expansion to quality enhancement, with plans to deepen brand elevation strategies and drive product innovation and digital operations [5]