SFPM(SZ:002737) Zheng Quan Ri Bao·2025-04-24 23:46Core Viewpoint - In 2024, the company focused on maintaining shareholder interests and adhering to regulatory standards, emphasizing sustainable development and operational efficiency in the pharmaceutical industry [1][2]. Group 1: 2024 Annual Performance - The company reported total assets of 582,587.60 million yuan and net assets attributable to shareholders of 437,913.87 million yuan by the end of 2024 [2]. - The company achieved operating revenue of 337,704.77 million yuan and a net profit attributable to shareholders of 49,204.54 million yuan in 2024 [2][3]. Group 2: Operational Measures - The management team optimized organizational strategies to drive long-term stable growth, focusing on structural adjustments and dynamic strategy changes [3]. - The company implemented a marketing model centered on "brand pull, prescription lead, OTC push, and guerrilla tactics," emphasizing product quality and academic support [3][4]. Group 3: Brand and Marketing Strategy - The company adopted a dual-brand strategy with "Kuwaihua" and "Xiaokuwaihua," enhancing brand recognition through quality products and innovative marketing [6][7]. - The marketing strategy focused on specific demographics, particularly the elderly, children, and women, to drive product sales and brand loyalty [6][25]. Group 4: Digital Transformation - The company is actively embracing digital transformation, establishing a digital supply chain platform and enhancing operational efficiency through data sharing [8][9]. - A strategic vision for digital operations was outlined, aiming to integrate various business functions into a cohesive digital platform [8]. Group 5: Research and Development - The company emphasized a multi-faceted R&D approach, focusing on acquiring and developing competitive products in pediatric, adult digestive, and gynecological treatments [10][12]. - Ongoing projects include nearly forty chemical drug varieties and several traditional Chinese medicine projects, with some already in production and registration stages [12]. Group 6: Compliance and Governance - The company strengthened its compliance framework, enhancing its audit and oversight systems to ensure regulatory adherence and protect shareholder interests [16][17]. - The board of directors was restructured, ensuring a diverse skill set and compliance with legal requirements [20][21]. Group 7: Profit Distribution - The company proposed a cash dividend of 5 yuan per 10 shares, totaling 292 million yuan, which represents 59.34% of the net profit attributable to shareholders for 2024 [52][53].