BJCT(SZ:000802) Xin Lang Ji Jin·2025-04-25 05:44Core Viewpoint - The "Silver Guard Team" anti-fraud video series by Penghua Fund aims to enhance financial risk awareness among elderly investors through innovative and culturally relevant content, achieving significant engagement metrics since its launch [1][2]. Group 1: Innovation in Expression - The "Silver Guard Team" series utilizes local Beijing cultural elements, featuring relatable settings and humorous dialogues to engage elderly viewers [1]. - The series incorporates traditional Chinese performing arts, transforming anti-fraud knowledge into catchy rhymes, making it easier for the elderly to understand [1]. - Elderly creators, averaging over 60 years old, participate in the videos, challenging stereotypes of elderly individuals as vulnerable and boosting their confidence [1]. Group 2: Acceptance and Engagement - The series achieves broad dissemination by aligning with elderly viewers' cognitive habits, with each episode lasting 2-3 minutes and structured as humorous skits [2]. - It leverages community engagement by collaborating with local drama groups and utilizing popular social media platforms among the elderly for targeted distribution [2]. Group 3: Empowering the Elderly Community - The initiative encourages elderly participants to take an active role in content creation, transforming them from passive recipients to cultural producers [2]. - Participants express a sense of achievement and purpose, highlighting the positive impact of their involvement in safeguarding community financial security [2].