蜜雪冰城ESG“答卷”：4.6万家门店背后的可持续之路

Core Viewpoint - The report highlights the ESG strategies and practices of Mixue Group, emphasizing its commitment to sustainable development through a comprehensive approach that includes product quality, partner welfare, social contribution, and environmental protection [1][2]. Group 1: ESG Governance and Practices - Mixue Group has established a robust ESG governance framework, focusing on food quality and safety, supply chain management, and consumer trust [1][2]. - The company operates over 46,000 stores across 11 countries, achieving over 24.8 billion yuan in revenue, positioning itself as a leading beverage enterprise [1][2]. Group 2: Food Safety Management - Mixue Group has implemented ISO22000 food safety management system certification for its brand Mixue Ice City and various international certifications for its supply chain subsidiary, Daka International [2][4]. - The company conducts extensive food safety training, with 271 training sessions covering over 50,000 employees in 2024 [4]. Group 3: Sustainable Development Initiatives - The company is actively involved in sustainable agricultural practices, providing support to farmers through donations of integrated water and fertilizer systems and organic fertilizers [9]. - Mixue Group has established five production bases across China, integrating sustainable development into its production processes [9][10]. Group 4: Renewable Energy and Green Infrastructure - The company is transitioning to renewable energy, with solar power projects in its production bases, including a 5.99 MW solar installation in Henan expected to generate 6,000 MWh annually [10]. - The design of the new production facility in Chongqing incorporates environmental considerations, resulting in significant cost savings and ecological benefits [10]. Group 5: Global Expansion and Local Adaptation - Mixue Group has developed a global procurement network covering 38 countries, sourcing high-quality beverage ingredients from various regions [11]. - The company has adapted its product offerings to local markets in Southeast Asia, introducing unique flavors and sustainable packaging solutions [11][12]. Group 6: Consumer Engagement and Social Responsibility - The "No Packaging Bag" initiative launched in collaboration with Tencent Charity encourages consumers to choose eco-friendly options, resulting in over 25 million participants in the first month [14]. - The company's first ESG report reflects its long-term commitment to sustainability through comprehensive efforts across the entire value chain [14].