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比亚迪四大品牌同台竞技,仰望新车型U8L亮相
Hua Xia Shi Bao·2025-04-25 09:30

Core Viewpoint - BYD showcased its innovative strength and comprehensive product layout as a leader in the new energy sector at the 2025 Shanghai International Auto Show, featuring multiple global premieres and advanced technologies [2]. Group 1: New Vehicle Launches - BYD's Ocean brand unveiled the Ocean-S concept car, highlighting a future design direction based on "ocean aesthetics" [3]. - The Sea Lion 06 series, a new mid-size SUV, was launched with fifth-generation DM technology and e-platform 3.0Evo technology, priced between 160,000 to 200,000 yuan, targeting family users [3]. - The Dynasty-D concept car, a full-size SUV, made its global debut, featuring a 5.3-meter body and a price point around 400,000 yuan, marking BYD's entry into the luxury full-size SUV market [3]. Group 2: Technological Innovations - The Tengshi brand introduced multiple models, including the Tengshi Z concept sports car, which integrates advanced technologies such as full-stack self-developed steer-by-wire and intelligent body control systems [4]. - The Tengshi Z concept car aims to establish Tengshi as the first luxury new energy brand covering all vehicle categories, including MPVs, SUVs, sedans, and sports cars [4]. Group 3: Brand Development and Competitions - The BYD Global Design Competition was held, aiming to discover and cultivate new design talents in collaboration with top design schools [5]. - The Fangchengbao brand launched the "Titan 3潮品共创改装大赛," with a total prize pool of one million yuan, encouraging creative contributions from enthusiasts [5]. Group 4: Market Strategy and Future Plans - BYD's Ulang brand presented a complete product matrix covering the high-end market, with models priced between 600,000 to 2,000,000 yuan [7]. - The U8L model features an extended wheelbase and advanced safety capabilities, catering to high-end users' needs [7]. - BYD plans to invest 100 billion yuan in the development of intelligent technologies combining artificial intelligence and automotive applications [8]. - The sales target for BYD in 2025 is 5.5 million units, with an overseas sales goal of 800,000 units, as the company accelerates its internationalization efforts [8].