业绩逆势“新高”，华发股份这一大区有何“方法论”？

Core Viewpoint - In the context of a sluggish real estate industry recovery, Huafa Group's South China region has achieved remarkable performance, doubling its year-on-year results in 2023 and ranking among the top 60 Chinese real estate companies in 2022, with a 31% contribution to Huafa's overall performance, marking a new high since the region's establishment [1] Group 1: Business Performance - Huafa's South China region's performance in 2023 saw a year-on-year increase of 100%, significantly outperforming the average decline of top 100 real estate companies in China, which was only a 6% decrease in 2024 [1] - The South China region has successfully diversified its operations by leveraging headquarters resources and focusing on light asset businesses such as entrusted development, property management, and modern agriculture [1] Group 2: Entrusted Development - Huafa Group won bids for two plots in the Wuchang Binjiang core area, totaling over 100,000 square meters for entrusted development management services, showcasing its capability in light asset expansion [2] - The successful bids were attributed to Huafa's deep involvement in urban development in Wuhan over the past 12 years, having developed over 20 projects [2] Group 3: Property Management Expansion - Over the past two years, Huafa Property has expanded its management area by approximately 430,000 square meters, including various types of properties beyond residential projects, such as cultural venues and high-risk energy facilities [3] - Huafa Property has been recognized for its professional service capabilities, exemplified by its management of the Hainan Museum, ensuring zero safety incidents during exhibitions [3][5] Group 4: Commercial Operations - Huafa Commercial has secured the operational rights for a landmark commercial site in Wuhan's Jianghan District, focusing on creating a unique commercial experience through "first stores + traffic + culture" [6] - The Central Cloud City commercial project, located in a prime area, is set to include approximately 15,000 square meters of commercial and cultural facilities, with plans to open in 2026 [7] Group 5: Modern Agriculture Initiatives - Huafa has proactively entered the modern agriculture sector, signing an investment agreement of approximately 540 million yuan to build a 210,000 square meter smart greenhouse in Yunnan, expected to generate over 100 million yuan in annual output [10] - The company is collaborating with local governments to develop modern agriculture, renewable energy, and real estate sectors, aiming for a synergistic growth model in the central China region [10]