大悦城：商业持续发力 “第二曲线”逆势上扬

Core Viewpoint - The real estate industry is undergoing significant adjustments, presenting both challenges and opportunities, with commercial segments becoming a key driver for many companies to navigate through cycles. Dalian's operational business is highlighted as a growth point amidst a slowing industry environment [1] Group 1: Company Performance - Dalian achieved an operating revenue of 35.791 billion yuan and total assets of 178.575 billion yuan by the end of the reporting period, with a net operating cash flow of 6.617 billion yuan and cash reserves of 27.089 billion yuan, significantly outperforming the industry [1] - The company has a total of 44 commercial projects, including 30 heavy assets and 14 light assets, covering key urban clusters such as Beijing-Tianjin-Hebei and the Greater Bay Area [3] - Dalian's sales business achieved a total signed amount of 36.9 billion yuan, ranking 23rd in the sales list, showcasing its strong market resilience [7] Group 2: Business Strategy - Dalian is actively exploring a new development model by integrating diverse business formats, with the commercial sector serving as a crucial engine for growth [2] - The company focuses on transforming popular IP into long-term traffic, hosting over 200 events annually to create unique consumer experiences [2] - Dalian's strategy includes a dual-driven approach of "first-store economy + trendy IP," successfully attracting over 450 first stores and generating significant revenue from IP events [3] Group 3: Financial Management - Dalian has maintained a robust financial management strategy, securing 12 "white list" projects and 7 operating property loan projects to ensure cash flow safety [9] - The company successfully issued various bonds totaling 7.1 billion yuan, with an average borrowing cost of 3.0%, reducing the overall financing cost to 4.06% [9] - The light asset strategy has accelerated, with the launch of the first public REIT for consumer infrastructure in Southwest China, achieving a rental rate of 98.1% [9] Group 4: Market Positioning - Dalian's long-term rental apartment projects achieved an average occupancy rate of 95%, with the brand receiving multiple industry awards for its community activities and customer satisfaction [5] - The company is strategically positioned to benefit from urban renewal policies and land reserves in core cities, enhancing its competitive edge [10] - Dalian aims to deepen its "1123" strategic system, focusing on brand building and high-quality residential development while exploring new opportunities in green low-carbon transformation [10][11]