M&G(SH:603899) Di Yi Cai Jing·2025-04-25 12:48Core Viewpoint - The company believes that the creation of commercial value and social value can complement each other, with sustainable development being a strategic anchor for long-term corporate value [1][2]. Group 1: Sustainable Development Strategy - The company has been on a sustainable development path for nearly 10 years since establishing the "M&G Rainbow Public Welfare Fund" in 2015 [2]. - M&G was the first listed company in China's stationery industry to publish an ESG report and has set sustainable development strategic goals aimed at 2030 [2]. - A Nielsen survey indicates that 77% of Generation Z prefers to purchase sustainable brands and is willing to pay 10% more for sustainable products [2]. Group 2: Integration of ESG into Business Operations - The company emphasizes the importance of top-down design in integrating ESG into core business operations, including setting ESG KPIs for executives and defining clear responsibilities [3]. - M&G continuously launches environmentally friendly products and engages young consumers through interesting environmental activities, transforming sustainable concepts into market competitiveness [3]. - The company has established an internal atmosphere for sustainability, encouraging employee participation in ESG initiatives and making social value creation part of corporate culture [3]. Group 3: Product Development and Standards - M&G is expanding its long-term sustainable product development across various categories and has created a framework for evaluating green products based on five dimensions [3]. - The company is actively seeking renewable, biodegradable, and safer materials, focusing on reducing plastic use and protecting biodiversity, and has launched its first carbon-neutral stationery [3]. Group 4: Long-term Goals and Initiatives - The company has set clear goals for 2030, aiming for at least 20% of products to adopt sustainable design and for 80% of the supply chain to be covered by ESG assessments [5]. - M&G plans to empower millions of individuals in employee and community initiatives by 2030 [5]. - The company views climate action and environmental protection as part of a long-term corporate development plan, with a goal to be recognized as a national-level green factory by the end of 2024 [4].