对话一加李杰：端测AI是大趋势，关税战对中国手机品牌影响有限

Core Viewpoint - The development of edge AI models is a significant trend, with companies focusing on enhancing product capabilities and market competitiveness in the smartphone industry [1][10]. Group 1: Company Strategy and Market Position - OnePlus has experienced a sales increase due to the inclusion of consumer electronics in national subsidy policies, but the company believes that these subsidies will not be a core competitive advantage [1][8]. - The company plans to continue investing in research and development to optimize product layout and improve market competitiveness [2]. - OnePlus 13T aims to fill a gap in the market for small-screen performance devices, targeting a large untapped market segment [3][4]. Group 2: Product Features and Innovations - The OnePlus 13T combines small screen size with enhanced gaming experiences, featuring a self-developed gaming chip and upgraded battery capacity [4][6]. - The company is also set to release two large-screen gaming flagship devices next month, indicating a diverse product strategy [7]. Group 3: Market Trends and Competition - The smartphone market is witnessing a shift towards differentiated competition, with brands like Xiaomi and Vivo also entering the small-screen flagship segment [4]. - IDC forecasts a 1.5% year-on-year growth in global smartphone shipments in Q1 2025, driven by national subsidy policies, with Chinese brands performing particularly well [8][9]. Group 4: Future Outlook and Challenges - The national subsidy policy is expected to boost smartphone consumption in the short term, but it may not create new market demand [9]. - Companies must focus on product strength and market positioning rather than relying solely on subsidies for competitive advantage [9].