Workflow
小程序游戏异军突起、“征途”IP用户扩圈 巨人网络2024年净利润同比增长31%

Core Viewpoint - Giant Network reported a stable revenue of 2.923 billion yuan for 2024, with a significant net profit increase of 31.15% year-on-year, reaching 1.425 billion yuan [1] Group 1: Financial Performance - The company's revenue for 2024 was 2.923 billion yuan, remaining flat compared to the previous year [1] - The net profit attributable to shareholders was 1.425 billion yuan, reflecting a year-on-year growth of 31.15% [1] Group 2: Game Development and Market Trends - The launch of the mini-program version of "Wangzhe Zhengtu" in February 2024 contributed 600 million yuan in revenue, marking it as a new growth engine for the company [1][5] - The domestic mini-program game market saw explosive growth, with revenues reaching 39.836 billion yuan in 2024, a 99.18% increase year-on-year [1] - Other gaming companies, such as ST Huatuo and Kaiying Network, are also exploring mini-games as a means to enter new markets [1] Group 3: User Acquisition and Engagement - The "Wangzhe Zhengtu" mini-program attracted over 25 million new users since its launch [5] - The mini-program version of "Qiuqiu Dazhan" achieved a record high in monthly revenue and user retention, with over 300,000 registered users and a daily active user count of 200,000 [5] Group 4: International Expansion - The overseas version of "Space Kill," titled "Super Sus," saw over 50% revenue growth in 2024, maintaining a leading position in Southeast Asia and South America [6] - The strategy card game "Moonlight Night" transitioned from a single-player to an online model, resulting in significant revenue growth [6] Group 5: AI Integration - Giant Network has established an AI technology system centered around self-developed large models, enhancing its production capabilities across various fields [7] - The AI-native game "Space Kill" introduced innovative gameplay features, attracting millions of players [7] - The integration of AI in "Wangzhe Zhengtu" aims to enhance user interaction and loyalty through upgraded AI NPCs [8] Group 6: Future Prospects - The company is set to launch multiple new titles, including "Supernatural Action Group" and a historical-themed game "Five Thousand Years," which have already received approval [9] - Collaboration with Alibaba Cloud aims to strengthen AI applications in gaming and improve content creation efficiency [9]