Investment Rating - The report indicates a positive outlook for the media industry, highlighting potential growth driven by policy improvements and AI advancements [4][7][17]. Core Insights - The media industry is characterized by a "supply determines demand" dynamic, with recent policy changes since 2022, particularly in the gaming sector, leading to a gradual recovery in supply and overall industry fundamentals [4][7][17]. - The introduction of the "Broadcasting 21 Measures" in August 2025 is expected to further enhance the supply side of the film and television industry, potentially marking a turning point in industry prosperity [7][25]. - AI technology is increasingly empowering production across various media sectors, significantly reducing costs and improving efficiency, which may lead to a new phase of growth in the industry [8][34][44]. Summary by Sections Policy Environment - The policy environment has shown marginal improvements, effectively addressing supply shortages in the media industry. Since 2022, the number of gaming licenses has been steadily increasing, and the "Broadcasting 21 Measures" aims to optimize the supply side of the film and television industry [7][25][27]. AI Empowerment - AI technology is being integrated into various media sectors, enhancing production efficiency and reducing costs. In gaming, AI is transitioning from a cost-cutting tool to a core element of gameplay innovation, while in advertising, AI has been validated by companies like Meta for improving return on investment [8][34][44]. Industry Performance - The media industry is expected to see significant performance improvements, with revenue and net profit showing positive growth starting in 2025. The gaming sector, in particular, has experienced accelerated growth, with Q3 2025 revenue reaching approximately 27.06 billion yuan, reflecting a year-on-year increase of about 35.23% [48][49]. Index Analysis - The CSI Media Index focuses on marketing, advertising, cultural entertainment, and digital media, with a significant portion of its constituents in the gaming and advertising sectors. The index is expected to benefit from the ongoing integration of AI technology and favorable policy changes [9][58][61]. ETF Overview - The CSI Media ETF (512980), managed by GF Fund Management, is the largest in its category, providing a liquid investment vehicle for exposure to the media sector. As of January 16, 2026, the ETF's scale is approximately 9.96 billion yuan [10][94].

| | | | 胡中原在管基金2025年收益率 | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 基金代码 | 基金名称 | 章令荣型 | 规模(亿元) | 任职时间 | 任职天数 | 任职回报 | 2025年收益率 | | 020521.OF | 华商安恒债券A | 债券型-混合二级 | 104.67 | 2024-05-24 ~ 至今 | 1年又247天 | 16.78% | 7.58% | | 003598.OF | 华商润丰灵活配置混合A | 混合型-灵活 | 66.35 | 2019-03-19 ~ 至今 | 6年又315天 | 389.99% | 85.02% | | 007509.OF | 华商润丰灵活配置混合C | 混合型-灵活 | 63.17 | 2019-06-19 ~ 至今 | 6年又223天 | 386.50% | 84.87% | | 004206.OF | 华商元亨混合A | 混合型-灵活 | 29.32 | 2019-05-10 ~ 至今 | 6年又263天 | 358.61% | 88.24% | | 0 ...

Core Viewpoint - The article discusses the resurgence of Giant Network, highlighting its return to the "billion-dollar club" and the significant impact of the game "Supernatural Action Group" on its financial performance and market perception [3][4]. Financial Performance - In the third quarter of the previous year, Giant Network achieved revenue of 1.706 billion yuan, a year-on-year increase of 115.63%, with a net profit of 640 million yuan, up 81.19% year-on-year [4]. - The company’s revenue for 2023 and 2024 is projected to be 2.924 billion yuan and 2.923 billion yuan, respectively, with net profits of 1.086 billion yuan and 1.425 billion yuan [16]. Game Development Strategy - The success of "Supernatural Action Group" is attributed to a focus on "gameplay" rather than data-driven approaches, with a strategy of iterative development and user feedback [8][9]. - The game has a high female user ratio of 60% to 70%, and its marketing strategy includes engaging users in content creation and community interaction [8]. Leadership and Management Changes - The return of founder Shi Yuzhu is seen as a pivotal factor in revitalizing the company, emphasizing a shift back to prioritizing game quality over financial metrics [12][13]. - The company has undergone significant management restructuring, reducing layers of hierarchy and promoting a culture of innovation and responsiveness to player feedback [19][20]. Youthful Management and Future Direction - There is a clear trend towards younger leadership within the company, with key positions filled by individuals born in the 1980s and 1990s, reflecting a commitment to innovation and understanding of modern gaming trends [21][22]. - Shi Yuzhu aims to empower younger teams while gradually stepping back from day-to-day operations, fostering a culture that prioritizes youthful perspectives in game development [23]. AI Integration in Gaming - The integration of AI is highlighted as a critical factor for future growth, with plans to embed AI across all aspects of game development and operations [25][28]. - AI is being utilized to enhance gameplay experiences, such as creating dynamic NPCs that interact with players in real-time, thus improving engagement and satisfaction [29].

证券之星消息，1月28日游戏板块较上一交易日下跌1.28%，巨人网络领跌。当日上证指数报收于4151.24，上涨0.27%。深证成指报收于14342.9， 上涨0.09%。游戏板块个股涨跌见下表： 从资金流向上来看，当日游戏板块主力资金净流出2.44亿元，游资资金净流入4074.63万元，散户资金净流入2.03亿元。游戏板块个股资金流向见 下表： | 代码 | 名称 | 主力净流入(元) | 主力净占比 游资净流入(元) | | 游资净占比 散户净流入 (元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 300418 | 昆仑万维 | 4 2.73 Z | 4.97% | 4547.85万 | 0.83% | -3.19 Z | -5.80% | | 300002 神州泰岳 | | 1.72亿 | 12.46% | -3185.68万 | -2.31% | -1.40 Z | -10.15% | | 002624 | 完美世界 | 8113.91万 | 10.04% | 1262.45万 | 1.56% | -9376.36万 ...

| 交易日期 | 证券代码 | 证券简称 | 成交价格 | 成交量 | 成交全额 买方营业部 | 卖方营业部 | | --- | --- | --- | --- | --- | --- | --- | | | | | (元) | (万股/万份) | (万元) | | | 2026-01-28 | 002558 | 巨人网络 | 47.33 | 25.00 | 1,183.25光大证券股份有限 | 光大证券股份有限 | | | | | | | 公司宁波柳汀街证 | 公司宁波柳汀街证 | | | | | | | 券营业部 | 券营业部 | 1月28日，巨人网络大宗交易成交25万股，成交额1183.25万元，占当日总成交额的0.56%，成交价47.33元，较市场收盘价 44.81元溢价5.62%。 ...

Investment Rating - The report maintains an "Outperform" rating for the media industry, indicating an expected increase of over 10% relative to the CSI 300 index in the next six months [1][37]. Core Insights - The report highlights a decrease in the allocation of public funds to media sector heavyweights, with a total market value of 40.569 billion yuan at the end of Q4 2025, down 31.70% from Q3 2025 [6][10]. - The gaming sector continues to see increased allocation, with a market value of 30.206 billion yuan, representing 74.46% of the total media sector allocation, marking a 1.14 percentage point increase [11][15]. - The report notes a concentration of investments in top gaming companies, with eight out of the top ten heavyweights being gaming firms, reflecting a strong institutional focus on this segment [20][21]. Summary by Sections Heavyweight Stock Allocation - The allocation of public funds to media heavyweight stocks has decreased, with a total market value of 40.569 billion yuan, down 18.825 billion yuan from Q3 2025, resulting in a 31.70% decline [6][10]. - The allocation ratio for media heavyweights is approximately 1.22%, down 0.56 percentage points from the previous quarter [10][11]. Gaming Sector Performance - The gaming sector's market value stands at 30.206 billion yuan, accounting for 74.46% of the total media sector allocation, with a 40.09% overweight ratio, the highest recorded [11][15]. - The top three sectors by market value are gaming, advertising, and film exhibition, with gaming showing the most significant allocation increase [11][15]. Individual Company Insights - The top ten media heavyweights include companies like Giant Network, Century Huatong, and Kaineng Network, with gaming companies dominating the list [20][23]. - Notable changes in the top ten include Mango Super Media dropping out and Kunlun Wanwei entering the list [20][21]. Hong Kong Stock Preferences - In the Hong Kong market, Tencent Holdings remains the largest heavyweight with a market value of 94.525 billion yuan, despite a decrease of 12.287 billion yuan [33][34]. - Meituan and Damai Entertainment have shown significant increases in both market value and the number of funds holding their stocks [33][34]. Investment Recommendations - The report suggests focusing on high-growth segments such as AI applications and gaming, which are expected to benefit from favorable policies and strong market demand [35][36]. - Recommended companies for investment include 37 Interactive Entertainment, Perfect World, Kaineng Network, and others [35][36].

近日，国家新闻出版署披露2026年1月份国产网络游戏审批信息，游戏《月圆之夜：大师对弈》获批 复，编号：国新出审〔2026〕253号，批准时间2026年01月23日。该游戏出版单位上海巨人网络科技有 限公司，运营单位上海巨人网络科技有限公司。 天眼查商业履历显示，上海巨人网络科技有限公司，成立于2004年，位于桂林路396号29号楼708室，是 一家以从事软件和信息技术服务业为主的企业，企业注册资本3680.8756万人民币，实缴资本3680.8756 万人民币。法定代表人刘伟。 通过天眼查大数据分析，上海巨人网络科技有限公司共对外投资了36家企业，参与招投标项目1次；知 识产权方面有商标信息2265条，专利信息1条；此外企业还拥有行政许可19个。 来源：市场资讯 ...

Investment Rating - The report maintains a "Buy" rating for the industry, indicating a positive outlook for the sector's performance [5][29]. Core Insights - The report highlights the significant growth in AI applications, with OpenAI's annual recurring revenue (ARR) expected to exceed $20 billion by 2025, driven by advancements in computing power and product commercialization [3][26]. - The gaming sector shows strong performance, with top mobile games achieving high download numbers and revenue rankings, indicating robust consumer engagement [2][17]. - The film industry is experiencing a resurgence, with a total box office of 304 million yuan in the last week, and several films scheduled for release during the upcoming Spring Festival [22][24]. Market Performance - From January 19 to January 25, 2026, the media industry (Shenwan) increased by 1.98%, outperforming the Shanghai Composite Index, which rose by 0.84% [12]. - Within the media sector, advertising and marketing led the gains with a 6.05% increase, while digital media saw a decline of 3.96% [12][16]. Industry Key Data AI Applications - For the week of January 12 to January 18, 2026, the estimated iOS downloads for major AI applications were as follows: Deepseek at 238,700, Doubao at 2,100,900, Tencent Yuanbao at 807,000, and Qianwen Qimai at 1,233,700, with respective week-over-week changes of -14.52%, +0.87%, +2.27%, and +15.66% [2][17]. - The weekly token usage on the OpenRouter platform was 7.50 trillion, showing a slight decrease of 1.96% [2][17]. Gaming Data - The top five mobile games on iOS as of January 24, 2026, were "Honor of Kings," "Peacekeeper Elite," "Crossfire: Gunfight King," "Endless Winter," and "Arknights: End of the World," with "Arknights" achieving over 30 million downloads globally [2][19]. - Upcoming game releases include "Survival 33 Days" by 37 Interactive Entertainment, scheduled for February 15, and "EVE," an AI companion product by a company invested in by Kying Network, expected to launch on March 14 [21][26]. Film Data - The total box office for domestic films reached 304 million yuan, with "Return to Silent Hill" leading the weekly box office at 66.06 million yuan, accounting for 21.7% of the total [22][23]. - Four films have been scheduled for the Spring Festival, including "Fast Life 3" and "Silent Awakening" [24]. Investment Recommendations - The report recommends focusing on themes such as AI applications and cultural exports, with particular attention to sub-sectors like gaming, IP, short dramas, marketing, and publishing. Specific companies highlighted for investment include Giant Network, Kying Network, Perfect World, 37 Interactive Entertainment, Century Huatong, and others [3][27].

Investment Rating - The report maintains a "Buy" rating for the industry, indicating a positive outlook for the sector's performance [5][29]. Core Insights - The report highlights the significant growth in AI applications, with OpenAI's annual recurring revenue (ARR) expected to exceed $20 billion by 2025, driven by advancements in computing power and product commercialization [3][26]. - The gaming sector shows strong performance, with top mobile games achieving high download numbers and revenue rankings, indicating robust consumer engagement [2][17]. - The film industry is experiencing a resurgence, with a total box office of 304 million yuan in the week of January 19-25, 2026, and several films scheduled for release during the upcoming Spring Festival [22][23]. Summary by Sections Market Performance - From January 19 to January 25, 2026, the media industry (Shenwan) increased by 1.98%, outperforming the Shanghai Composite Index, which rose by 0.84% [12]. - The advertising and marketing sector led the gains with a 6.05% increase, while digital media saw a decline of 3.96% [12][16]. Key Industry Data AI Application Data - For the week of January 12-18, 2026, the estimated iOS downloads for major AI applications showed varied performance, with Deepseek down by 14.52% and Tencent's Yuanbao up by 2.27% [2][17]. - The weekly token usage on the OpenRouter platform was 7.50 trillion, reflecting a slight decrease of 1.96% [2][17]. Gaming Data - The top five mobile games on iOS as of January 24, 2026, included "Honor of Kings" and "Peacekeeper Elite," with "Tomorrow's Ark: The End of Days" entering the top five shortly after its release [2][19]. - Upcoming game releases include "Survival 33 Days" set for February 15 and "EVE," an AI companion app, expected to launch on March 14 [21][26]. Film Data - The total box office for domestic films reached 304 million yuan, with "Return to Silent Hill" leading the week with a box office of 66.06 million yuan [22][23]. - Four films have been scheduled for the Spring Festival, indicating a strong pipeline for theatrical releases [22][23]. Investment Recommendations - The report recommends focusing on themes such as AI applications and cultural exports, with specific attention to sub-sectors like gaming, IP, short dramas, marketing, and publishing [3][27]. - Notable companies to watch include Giant Network, Perfect World, and Kuaishou, among others [3][27].

短剧预期将受益于AI全栈式生产工具获得全球流量收入极高增长 东方证券发布研报称，字节文娱APP高增驱动境内娱乐大盘全盘时长增长，该行认为需要持续关注其余 大厂中台化整合效果。另认为短剧、漫剧将是在AI有声阅读后下一个大幅受益于AI能力提升的内容产 业。全栈式生产工具将让AI短剧生产方变为内容生产者主导;具备上游小说IP储备和流量积累的平台将 更容易在后期获得超额收益。该行在文娱板块建议关注类平台型公司，将获得AI对于生产能力赋能的 超额收益。 东方证券主要观点如下： 字节文娱APP高增驱动境内娱乐大盘全盘时长增长 因AIGC和AI算法驱动，增长最快的为视频(短剧)、阅读(AI有声小说)、音乐。字节在上述领域整合AI和 版权中台能力赋能子公司，市场份额持续提升。该行认为需要持续关注其余大厂中台化整合效果。 游戏新品储备充足，长青平台型产品因AI编辑器获益 游戏板块字节发展落后于市场，该行认为给各大中小企业留下更大发展空间。短期来看，2026年游戏新 品储备充足，大盘将更类似于2024年供给竞争格局。价格战或在高ARPU赛道展开，打价格战的新品容 易奇袭成功;低ARPU长青老游戏向好不动摇。长线来看，具备大DAU ...